How does your brand stand up to the heat?
What does this ice cream have to do with a piece re BRAND REPRESENTATION ? Well yesterday this ice cream, or more accurately the business I bought it from, got me thinking about brand representation and the ways in which our people portray our businesses. Like it or not, planned or given no thought, every single member of your team represents your brand when they are working, when they are out in branded clothing, and when they talk about you to others. Yesterday my hubby and I had enjoyed a day out in the sunshine and stopped on our way home for an ice cream. We went to a well established cafe that has been in its current location as long as I can remember. Take away ice cream is a small part of their business with hot food, fish and chips, filled rolls etc being their main thing. But even as a small part of their business, they do sell ice cream, it was a hot day, and they were busy. Good for business or so you’d think but that certainly wasn’t the impression they were giv...
